Discovery Channel launches new on-air look in Central & Eastern Europe, Middle East & Africa and South Africa on September 5th. Our plan is to bring to life a brand new identity that celebrates the heroes and mavericks who open our eyes to worlds beyond reach, adding value to live Life Unlimited which is our new positioning and slogan for the channel.

The new on-air concept will use a more energetic and colourful palette packed with fast pace graphics, as well as new on-screen icons and new-look menus that move in a similar flow to the way the screen changes on an iPad or iPhone.

The result is a more dynamic presentation style, a more confident on-air look that brings the channel more in line with the aspirations and core values of its primary audience, 25-39 year-old males and the unique balance of entertainment and knowledge which appeals to our broader audience of All Adult 15+.
The on-air channel refresh will be supported by off-air ad campaign across the region in line with the attached example.

The new look launches alongside a strong line-up of shows which include Curiosity, an unprecedented landmark series which fearlessly dives into a world of questions posed by well-known personalities like Eli Roth, Academy Award Winning Morgan Freeman and Maggie Gyllenhaal.
Other special series include The Rising: Rebuilding Ground Zero, which chronicles the historic reconstruction of New York’s World Trade site, Ground Zero, and has been exec produced by Hollywood legend Steven Spielberg.

We hope you enjoy the lively new look and feel on Discovery Channel.